The marketing for therapists manifesto is a letter I wrote. I began writing this letter at 2:00 am after waking up from writing it in a dream. It’s a 5 minute read. Let me know in the comments below if it made any sense.
Stick with me thru till the end & subscribe to get a complimentary evaluation.
Table of Contents
Introduction.
Do I have your attention?
Let’s talk facts.
This is where I come in.
Why we should talk.
The most important part.
Where we’re headed.
Conclusion & one last thing.
notes, am I right?
after talking all day, answering texts or calls, responding to emails, being a parent friend business owner, you have to catch up on those damn notes…
do you really have the time or energy to write new website content or well researched in-depth blog posts for your website?
do you have the extra hours to surf the web looking for ways to build your brand and do the tedious work to attract new clients?
do you even feel like talking or thinking much after work?
hell, even reading this is likely a struggle for you if it’s been a long day or you’re dealing with any kind of transference, so I empathize.
if you’re anything like my friend, a licensed therapist with her own practice, then NO, you do have the time or energy or know-how.
and if you’re also like her, when you look for help you get sticker shock with outrageous monthly price tags or saleys sites that farm their work.
and if you’re still like her, the pay-to-play therapist profile sites make you do all the work, but you learn they’re really only out for themselves.
Have I got your attention, and are you interested in a solution?
awesome because I do have an offer I think you’ll actually love as much as my friend does…
before we go any further please understand I truly do want to help and I also want to pay my bills so I can continue doing this for you…
but if that is an issue for you I understand and I want to say thank for getting this far, maybe we’ll meet again?
now lets talk some facts…
not all of you are listed on websites like psychology today, good therapy, therapy den and similar websites, but many of you are…
and I would wager many of you who are on those websites aren’t very satisfied with the results, let alone the work you have to do on them yourselves…
not to mention the inflexibility and lack of customizations or the price tags they stick you with for extras, when the results are next to null for most therapists, and you get mixed in with a sea of competition.
add in the fact you have your own website that desperately needs attention and likely rarely gets updated… google pays attention to this!
I get it, some of you do contribute to your sites & socials and my hat is off to you but there’s so much more to be done.
and for those that do and those that have hired professional SEO agencies, you understand the value and you experience results…
but not everyone is ready to make such large commitments and they need a solution in between the (do it yourself) vs (full throttle approach)
this is where I come in…
Allow me to be entertaining for 20 seconds and see if you can pick up on the reference and keep in mind I did change up the working some…
I don’t know who you are and I don’t know what you want but if you’re looking for help I can tell you that I don’t have all the answers but what I do have are a very particular set of skills, skills that I have acquired over a very long career, skills that make me a nightmare for practitioners who skipped over my offer… if you let me go to work on your therapy practice, it’ll be the end of them. I will not work for them, I will not pursue them but if you don’t hire me, I will work for them. I will help them and I will succeed for them.did you figure it out?
lol okay that was fun and lets be honest, sort of creepy changing the wording. I do not want to cause harm to anyone!
can you guess who said this monologue and from which movie it’s from?
in many ways i’m similar in that I have a specific set of skills that set me apart and I have an offering that’s hard to say no to and I am determined.
over 15 years I have honed my skills and I have become an authority in the space… one look at my LinkedIn profile and you’ll agree too.
here’s the 1:00 minute monologue…
i’m not sure about you but this scene gives me chills… maybe it’s because i’m a dad and I have a daughter ¯\_(ツ)_/¯
here’s why we should we talk…
I’m someone you can text and get immediate help.
I do a fully comprehensive in-depth analysis of your entire online presence and will dumb it down any way that helps you.
I examine, recommend, or rewrite edits for existing online properties you own or control and provide explanations why.
I research your website from a fortune 50 professionally trained user experience perspective.
I study your code and copywriting at length and provide recommendations or edits with explanations.
I examine, recommend, and design and code edits for your website.
I handwrite professionally authored website pages, prospect funnels, or do it yourself templates for you to easily follow.
I handwrite lengthy in-depth and heavily researched blog posts complete with fresh images, video, and audio content to support the topic and your expertise that convert seekers into sessions.
I craft an extensive profile for your practice or brand on my very own therapist-only directory website for mental health counselors. Yes, you don’t have to do it!!!!!
I help you do client out-reach to gather raving 5 star reviews for your website, Google My Business page and social channels that allow reviews.
I create dense SEO friendly and schema rich articles, images, videos, and audio files (like podcasts) for your practice.
I will build entire websites for your practice and trust me when I say NEVER HIRE BRIGHTER VISION… just no.
I build websites that rank well in search engines, that convert seekers into sessions, and I will fully train you how to use your website.
I am also beyond qualified to execute and manage professional SEO services if you’re ready for the full throttle approach
and if you haven’t done anything for your brand or practice and you’re just starting this journey, I got your back too.
and here’s the most important part…
I listen to you… I take the time to learn about you, I do my very best to understand who you are and what you’re about and learn how best to help you reach or discover your goals…
I walk along side you every step of the journey where you seek help… yes, that’s right, you can call or text me anytime…
you don’t have to talk to offshore tech teams or sales reps or junior level client manager employees…
and there is so much more I am qualified for and an expert at I haven’t written out, it’s just too much and can be overwhelming.
where we’re headed…
there’s a trend that’s growing right now…
therapists are leaving websites like psychology today for newer and more modern solutions…
and I get that my new and modern “solution” doesn’t look like much right now, that’s on purpose.
my core focus right now is helping you while I continue building the platform and when you partner with me while this page is still up, you become part of the family & founding team…
this isn’t a pet project of mine to grab a few bucks… i’m dead serious about what I am doing, why I am doing it, and what I can offer you for less money and less work.
this new venture will take time to get off the ground…
there will be obstacles to navigate…
there will be hurdles to overcome…
there will be learning along the journey…
it’s 3:07am for me as I am writing this and my kids wake up in 4 hours… so I need to sign off soon but you can see I’m dedicated.
all I ask is that you trust the process with me…
and that you give me an opportunity to earn your trust while I help you build your practice.
my primary goals is to help you, to build this platform, to build out the profile engine and see us all succeed.
with your partnership with me you get to tell the founder what you want and how you want it…
you get to help build the future for therapists with feedback and suggestions, and for some of you, with contributions in exchange for my services.
the way I see it, this is a win for all of us but you don’t have to take my word… below some licensed therapist just like you have already begun working..
oh, and one last thing…
to help build this platform and sweeten the pot for loyal early adopters… if you choose to join I’ll give you a referral code and anyone who joins with your referral code earns you credits and cash as a thank you.
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